The NHL is currently undergoing a period of unprecedented change. With new expansion franchises in Las Vegas, Seattle and Quebec City and the ongoing centralization around cities like Toronto, Winnipeg and Nashville you can expect changes to come in the near future.
The “nhl trends 2022” is a blog post that talks about the upcoming NHL season. It includes information such as team predictions, player and coach rankings, and more.
Jeff Jackson stood by and observed as legalized sports betting poured money and opportunity into the NHL. Deals with bookmakers were being bankrolled by the League. The teams were forming official connections with gambling partners, reserving space inside venues for them in certain situations.
Why not the players, Jackson questioned, as an NHLPA licensed agent and EVP of Wasserman Hockey?
BetMGM announced earlier this month that Edmonton Oilers forward Connor McDavid will join Wayne Gretzky and Kevin Garnett as brand ambassadors. He’s the first active professional player from any of the four major sports to join BetMGM’s roster.
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“It’s a thriving enterprise. Deals are being made between the NHL and the franchises. Why don’t we have a look at it?” Jackson, who represents McDavid, said: “These transactions will be made by the players. Why wouldn’t we be out there ahead of everyone else if we’re comfortable doing it, like Connor was?”
McDavid was one of two superstars that jumped on the endorsement bandwagon early. Auston Matthews of the Toronto Maple Leafs announced his collaboration with Bet99, a Canadian sportsbook and online casino, last month. To begin with, Matthews’ arrangement solely covers advertising of Bet99’s free-to-play site.
“I believe Auston has shown throughout his career that he is open-minded and willing to explore other alternatives,” said Judd Moldaver, EVP of Wasserman Hockey.
It would have been unthinkable only a few years ago for active NHL players to promote betting services. Obviously, the legalization of single-game sports betting in North America drastically impacted that. The NHLPA and the NHL did not reach an agreement until late October to enable players to engage in endorsement agreements and promotional activities with bookies.
“We only began looking at it after the Players Association and the NHL reached an agreement that the players would be able to go into that location. There was a potential to strike a nice transaction there “Jackson said.
The players were required to adhere to certain guidelines.
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If a player’s team does not have a link with the gambling business, for example, there is a gap between the team and the betting company in ads. There isn’t a single Maple Leafs logo in Matthews’ Bet99 video teaser.
Furthermore, the player cannot be depicted betting, nor can the athlete directly encourage betting on NHL games, even if his endorsement contract is a call to action for hockey fans to gamble on such sites.
McDavid wants to take things a step farther than the NHL/NHLPA agreement allowed. “A significant part of what we wanted was for the responsible gaming aspect to be taken care of,” Jackson stated. “The only thing Connor said to me was, ‘I want to make sure that people know I’m worried about it.’”
Bet MGM has made a commitment to encourage and teach responsible gambling, as well as to have procedures in place to detect when it becomes a problem. McDavid will feature in a responsible gambling commercial, similar to the one the Mannings did with Caesars Sportsbook, as part of his contract.
Gretzky was the one who brought Jackson to Matt Prevost, BetMGM’s chief revenue officer, and vouched for him. The collaboration with McDavid took some time, but Jackson said BetMGM’s history, size, and protections were what drew them in.
“They have all of the necessary components, which you may be concerned about if you were working with one of the startups. That isn’t to suggest that startups don’t have it, but there was a degree of comfort with MGM “Jackson said.
Sports betting, according to the NHL, will be an essential component of hockey’s development in the next years, particularly in the United States. In McDavid’s instance, BetMGM’s international reach was a major component of the transaction.
“Right now, he’s done partnerships with Rogers Communications, CIBC Bank, and CCM, all of which are Canadian firms,” Jackson said. “They’re going to employ him a lot in the United States. That is the strategy.”
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Matthews sees the cooperation as an opportunity to further promote his image as an innovator. In addition, he was one of the first NHL players to create his own NFT.
“In terms of his brand, it’s a wonderful fit. Auston is unmistakably himself, and his sincerity comes through. This location piqued his interest. Despite the fact that his primary objective is to win, he isn’t scared to look outside the box and diversify his portfolio “Moldaver said.
Matthews and McDavid are two of their generation’s most prominent players. This also looks to be expanding beyond the ice.
Futures in the NHL
When it comes to futures wagering on the Hart Trophy, Matthews has climbed into the driver’s seat.
As of March 8, the Maple Leafs center, who leads the NHL with 45 goals, is +200 to win MVP at BetMGM. The other two players with the lowest odds are McDavid (+325) and New York Rangers goaltender Igor Shesterkin (+350). Following them are Alex Ovechkin of the Washington Capitals (+700), Leon Draisaitl of the Edmonton Oilers (+900), and Jonathan Huberdeau of the Florida Panthers (+900).
This is closely in line with the results of our most recent NHL Awards Watch, in which we survey real voters on their favorites every month. As the Oilers battled for a playoff berth, McDavid missed the top three on the last one. They’ve improved, and his prospects have as well. McDavid owns 27.9% of MVP tickets and 36.9% of the overall handle. Matthews has a 10.4 percent ticket market share and a 32.1 percent handle.
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Shesterkin and Colorado Avalanche defender Cale Makar are the only players with fewer than even-money chances for an award in other awards betting news. With a massive 72.6 percent of the handle, Shesterkin is -350 to win the Vezina Trophy as the league’s best goalkeeper. Despite the fact that Tampa Bay Lightning defender Victor Hedman (+700) is close behind him on our Awards Watch, Makar is -300 to win the Norris Trophy as the league’s best defenseman.
Moritz Seider (+225), Lucas Raymond (+275) of the Detroit Red Wings, and Anaheim Ducks sensation Trevor Zegras (+250) have the best odds in the race for the Calder Trophy for rookie of the year. Seider has the biggest proportion of tickets (41.4%), as well as the highest percentage of the total handling (52.4 percent ). Michael Bunting of the Toronto Maple Leafs, who began at +3,500 and is currently +500 after leading all rookies in goals and points after 59 games, is one name to keep an eye on. The catch: He’s 26 years old, which voters may consider a disadvantage when compared to rookies under the age of 20.
Finally, for the Jack Adams Award for coach of the year, Darryl Sutter of the Calgary Flames has the lowest odds (+200) and the biggest percentage of the handle (59.4 percent).
Trick or fad?
The Toronto Maple Leafs have won the game in the third period. The Maple Leafs are having a blast in the third period, according to Chris Otto. Toronto’s third periods have gone above 1.5 goals in 30 of the previous 33 games since the Heritage Classic versus Buffalo. Toronto has won 14 games in a row with over 1.5 goals. This, my friends, is a trend.
The Chicago Blackhawks have gone over in six consecutive games and eight of their last nine games. That’s a lot. Only 53.3 percent of Chicago’s games have gone over this season. This will be referred to as a ruse. Only three of the games had at least 6.5 goals in total. We expect a course correction, either by the oddsmakers or by the Blackhawks, who will return to less exciting hockey.
Props photographed by Pierre-Luc Dubois: The Winnipeg Jets center has been slamming pucks into the net since February 25. Dubois has averaged 4.9 shots per game over that time. In six of his nine games, he has gone over five shots. But we’re also going to label this one a ruse. In all scenarios, he’s averaging 15.21 shots and 21.8 shot attempts per 60 minutes. During the remainder of the season, he averaged 8.64 shots and 14.6 shot attempts per 60 minutes. This will return to normal.
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